Global Business Innovation Programme

Explore and exploit the collaboration, growth and innovation opportunities that exist in a specific business market.

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The Global Business Innovation Programme

Focusing on Artificial Intelligence: Germany

Innovate UK is inviting ambitious companies to participate in the Global Business Innovation Programme (GBIP) with Germany. Please note there is also a similar GBIP with Canada and businesses can only apply for one of these.

Delivered by Innovate UK EDGE, the programme consists of a preparation phase, a 5-day innovation visit focussed on Artificial Intelligence (AI) that includes access to one of Europe’s largest AI events, a post-visit exploitation workshop and support of approximately 12 months from an Innovate UK EDGE Innovation and Growth Specialist, helping your business maximise the opportunities identified, including developing innovation projects with partners in the territory.

Innovate UK is committed to ensure that anyone, from any background, has an equal opportunity to be successful.

Why Germany

Germany is the largest European economy and the fourth largest in the world.

In 2018 the German government published the German AI Strategy – with an associated budget of €5 billion until 2025 – which outlined the progress made in AI and the future goals of the sector. As part of the 2020 update sustainability and international outreach are put at the heart of new initiatives.

The first pillar is to make Germany a world leader in AI. The second involves the use of ‘responsible AI’, which involves funding AI applications that bring a positive impact to the environment. The final pillar aims to ensure that the ethics, legal, cultural and institutional impacts of AI are taken into account.

Germany is also a driving force behind EU-wide AI initiatives.

With a market close to the UK, good experiences of working together, excellent university and R&D establishments and funding opportunities available through Horizon Europe and national funders, the market offers significant opportunities for UK companies which can make an impact for German businesses.

Focus Areas

This initiative is particularly relevant for businesses building solutions with artificial intelligence at the core of the value proposition (any sector or vertical).


  • Explore opportunities for AI technologies in the German market.
  • Visit two major tech clusters in Germany to gain a better understanding of the challenges and opportunities of doing business with Germany.
  • Meet key players in AI in Germany
  • Find potential innovation collaborators and partners and develop your network in the UK and globally.
  • Improve your company value proposition to international partners and investors.



Key dates

Applications Open: Wednesday 2 March 2022
Close: Friday 6th May at 17.00
Pre-visit Workshop: 14 July 2022
Innovation Market Visit: 11 – 16 September 2022
Exploitation Workshop: Early 2023

What to expect

The Global Business Innovation Programme is structured around three main phases and each business will have a designated Innovate UK EDGE Innovation and Growth Specialist to support them for the duration of the offering, including developing an action plan to capitalise on the opportunities identified. The three main phases of the Global Business Innovation Programme are:

Getting ready for the market

Pre-activity briefing workshop to build knowledge and understanding of the market and potential opportunities, including how to do business, cultural aspects, how to protect your IP and training on how to improve your pitch and articulate your value proposition.
(1 day workshop)

Visiting the market

Explore the innovation opportunities first-hand through meeting with key companies and research organisations and potential collaborators and partners through pre-arranged meetings and organised matchmaking.
(5 days of market related activity)

Exploiting the opportunity

An exploitation workshop and one-to-one support from a Innovate UK EDGE Innovation and Growth Specialist to follow up and take advantage of the opportunities identified.
(1 day workshop and working with an Innovate UK EDGE Innovation and Growth Specialist).

Innovation visit – example itinerary

* Subject to change

Date Activity
14th July 2022 Pre-visit workshop in UK
6th September 2022 Online catch-up
11th September 2022 Fly to Munich
12th September 2022 Munich
13th September 2022 Munich
Fly to Berlin
14th September 2022 AI Big Data event
15th September 2022 AI Big Data event
16th September 2022 Matchmaking meetings
Depart Berlin

To apply for this initiative, you must

  • Be a UK based innovation-led company with ambitions to grow and internationalise.
  • Be a company with fewer than 500 employees.
  • Be able to attend and complete all activities.

Please note:

  • Only 15 places are available for this programme and one delegate per company is permitted to attend.
  • This is a competitive selection process. All applications will be reviewed and assessed.
  • The delegate should be the CEO or senior decision maker in the company.
  • All stages of the GBIP are mandatory to attend.
  • Once successful a commitment fee of £500 will be obtained from each delegate. This will be refunded on completion of the full activities and agreed action plan.

What is the cost?

Innovate UK and Innovate UK EDGE will fund and organise flights, accommodation, in-market travel, and conference fees for successful applicants. Innovate UK will also pay for any reasonable adjustments throughout the initiative. Only one representative from each company will be funded. On acceptance to the initiative a commitment fee of £500 will be obtained from each delegate, which will be refunded on completion of the full activities and agreed action plan. Non-completion after formal acceptance may result in forfeiting some or all the commitment fee.

How to apply?

The Global Business Innovation Programme has a competitive application process where only the best applications will be successful following an evaluation process. All applications must be made online through the Innovate UK EDGE website and received no later than Friday 6th May at 17.00. Innovate UK is committed to improving the diversity of who we support. As such, we welcome applications from under-represented groups.

Additional information & assistance

Please note: Successful applicants will be expected to fully comply with any conditions of travel to Germany as well as any local regulations on face covering and social distancing. As such, you might be required to provide proof of vaccination, valid travel medical insurance and/or negative COVID-19 test ahead of travelling to Germany. 

The safety of our delegation is our top priority. COVID-19 mitigation measures are still being finalised. If the COVID-19 situation does not allow us to travel to the market, other arrangements may need to be considered. 

For more information or assistance with your application, or to discuss accessibility needs, please contact Innovate UK EDGE teams on [email protected]

Applications may take up to one hour to complete. It is a competitive process so please take the time to fully answer each question.

Take part in a Global Business Innovation Programme 

and benefit from sector and market expertise

I recommend Innovate UK EDGE to any innovation-driven growth business. Our dedicated specialist has made a decisive contribution to our success.
Neciah Dorh FluoretiQ


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Oxford, Oxfordshire,

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